DEMA Show 2013: Day 3

You’ve walked the floor with us on Day 1 and Day 2, let’s see what Day 3 at the 2013 DEMA Show in Orlando, Florida has in store!

DEMA Member Update and Annual Meeting

This is kind of a State of the Union meeting each year. As both an instructor and marketer in the industry, I find this event incredibly important because it gives insights into the demographics of the industry, how those demographics are changing, and what one of the largest entities in the diving world is doing to bring diving to the masses.

DEMA’s mission statement is simple:

To promote sustainable growth in recreational diving and snorkeling while protecting the environment.

Based on the expansion of technical diving throughout the show, it’ll be interesting to see if “recreational” gets dropped, “technical” gets added or something else occurs.

Based on Day 2 numbers that were available, attendance at the 2013 DEMA Show was slightly up compared to the 2012 DEMA Show in Las Vegas.

DEMA represents and works for a broad range of the industry, from retailers like us and your local dive center, to certification agencies like PADI, as well as all of the dive professionals and equipment manufacturers. Everyone has different needs, so it is a very difficult job for DEMA as an organization to create a concept to promote diving that speaks directly to every one of those sections of the industry.

The Gear

Enough of the industry talk, let’s see some of the gear!

  • Intova's new video light
    With long burn time, rechargeable batteries, a wide even beam, and an affordable price tag, this new Galaxy video light from Intova will pair perfectly with their updated Sport action camera.
  • Yet another underwater rocket most of us will never have a chance to drive
    Yet another underwater rocket most of us will never have a chance to drive
  • The prototype for the new Intova Sport HD Extreme camera.
    The prototype for the new Intova Sport HD Extreme camera. Production models will not come in this color. Competing directly with the specs of popular GoPro cameras, but at a less expensive price point, another unique feature of the Sport HD Extreme is its ability to work with strobes for better still photography.
  • Plenty of subs in attendance this year
    Plenty of subs in attendance this year
  • Waterproof displays their W4 wetsuits.
    Waterproof displays their W4 wetsuits. With dive computer holders on the wrist, neck, ankle, and wrist zips, plus modular thigh pockets, this is a wetsuit that can go anywhere.
  • Tank Titan displays their inflatable dive tank holders.
    Tank Titan displays their inflatable dive tank holders. Currently available in 4- and 6-tank configurations, but with modular 2-tank models coming soon, this is an innovative way to add tank storage to your boat.
  • Liquivision shows off their popular lineup of OLED dive computers.
    Liquivision shows off their popular lineup of OLED dive computers including their new Lynx air integrated model.
  • The Scuba Cowboy brings musical joy to the diving world with his diving-inspired songs.
    The Scuba Cowboy brings musical joy to the SCUBA world with his diving-inspired songs. This year, many were Beatles-inspired. Not only did he perform throughout the day at the Scuba Radio booth, but he helped open the show each morning.
  • Dan Knorr from Tropical Seas shows off biodegradable skin/sun care products for kids with Billy from ScubaNation
    Dan Knorr from Tropical Seas shows off biodegradable skin/sun care products for kids with Billy from ScubaNation
  • The new Bladefish diver propulsion vehicle has improved specs from run time to weight
    The new Bladefish diver propulsion vehicle has improved specs from run time to weight

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